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It involves creating and implementing strategies to promote and advertise a game to potential players. This can include creating trailers, social media campaigns, influencer partnerships, and press releases. It also involves identifying the target audience for the game and tailoring the marketing efforts to reach that specific group of people.
Sibs Consulting specializes in helping game developers and publishers with their marketing efforts. They assist with the development of a long-term, integrated marketing strategy for the game, including a go-to-market plan that outlines the specific steps and tactics to be used to promote the game. This includes identifying the right partners for PR, creative, media agencies, and influencers, and then working with those partners to execute the marketing plan.
Sibs Consulting also helps with coordination between all partners to ensure that the marketing efforts are cohesive and consistent. The end goal is to reach the game’s target audience and generate interest and excitement for the game before its release.