Announcing a new video game to the world is a critical moment in the development process, and it’s essential to approach it strategically to maximize the impact. The goal is to generate buzz, build excitement, and get gamers and media talking about the game long before its release.
Here are some best practices for announcing a video game:
- Timing is Everything: Timing your announcement can make or break its success. Choose a date and time that aligns with your marketing plan and media cycle. For example, if you’re announcing a game at a trade show, it’s best to choose a date when the event is being covered by the media. Remember to factor whatever you can find out about direct competitive titles as well as in-direct competition such as major non-gaming events, movies and TV shows.
- Build Anticipation: Build excitement and anticipation for the game by teasing it to your fans, followers and potential new members to your community before the official announcement. Share behind-the-scenes photos, videos, or concept art, or share sneak peeks of the gameplay. This will help you engage your audience and build up the hype for the big reveal.
- Leverage Influencer Support: Partner with popular YouTubers, Twitch streamers, or influencers in your genre to help spread the word about your game. Influencer marketing is a powerful tool that can help you reach a wider audience and generate buzz about your game.
- Social Media Amplification: Social media is a powerful tool for announcing a video game, and it’s essential to use it effectively. Post regular updates and teasers leading up to the launch, and use visuals and graphics to make your posts more engaging. Remember to craft your social posts based on the social media channel for optimal reach.
- Partner with Media Outlets: Industry media outlets, such as video game blogs, podcasts, or websites, can be an important tool in spreading the word about your game. Offer exclusive content, such as screenshots, gameplay footage, or interviews with the developers, to incentivize media outlets to cover your game.
- Launch a Website: Create a dedicated website for your game, where you can showcase all information about your game, including features, storyline, gameplay, and media. This website will serve as the central hub for all information about the game, and it will be the first place people will look to learn more.
Sibs Consulting can help you manage the entire process of announcing your video game to the world. We will help you create a strategic plan, execute your launch, and ensure that your game gets the exposure it deserves.
Contact us today to learn more about how we can help.