Customer Relationship Management (CRM) is an important aspect of the video game and mobile game industry, as it helps game developers and publishers to better
Acquiring players into a video game through paid media is a crucial aspect of the gaming industry. Measuring the success of paid media campaigns can
Early access has become a prevalent practice in the video game industry for a few years now, and it has gained popularity among gamers and
In an industry often dominated by multi-million dollar budgets and massive teams, it’s easy to assume that high-quality games require exorbitant amounts of money to
Indie games have gained a lot of popularity, and publishers are constantly on the lookout for the next big hit. However, evaluating indie games can
As a video game developer, one of the most important aspects to consider when launching your game is localization. Localization is the process of adapting
In the dynamic world of video games, intellectual property (IP) ownership is a hotly debated topic. With the ever-evolving landscape of the video game industry,
As the gaming industry continues to grow, so does the importance of influencers and streamers when it comes to the success of a video game.
In the video game industry, it’s crucial to have a comprehensive marketing strategy that coversthe entire customer journey for the complete lifecycle of a game.
When it comes to negotiating a publishing deal for a video game, there are many fine points to consider to ensure the best outcome for