As a video game publisher, you are likely aware of the impact that indie developers have on the industry. While these developers often bring fresh ideas and unique perspectives to the table, they also come with their own set of challenges.
In this blog, we will explore both the positives and pitfalls of working with indie video game developers, and provide some tips to help ensure a smooth and successful collaboration.
Positives of Working with Indie Video Game Developers
Creativity and Innovation: Indie developers are known for their ability to push the boundaries of traditional gaming experiences. This can result in unique and captivating games that are unlike anything seen before.
Cost-Effective: Indie developers often have lower overhead costs compared to larger game development studios. This means that they can provide high-quality games at a lower price point, making them an attractive option for publishers who are looking to maximize profits.
Speed and Agility: Indie developers often have smaller teams and less bureaucracy, which means that they can move quickly and make decisions more efficiently. This can be especially beneficial when it comes to iterating on game designs and fixing bugs.
Pitfalls of Working with Indie Video Game Developers
Quality Assurance: Indie developers often have limited resources, which may require further publishing collaboration to ensure the best possible quality game. It is important for the publisher to truly partner while facilitating creative autonomy for the indie developer. Foster the indie creative while providing the polish to their game.
Limited Experience: Indie developers may not have the same level of experience as larger development studios. This can lead to mistakes or oversights that can impact the final product. The Publisher should partner closely with the indie developer to educate throughout the development and publishing process.
Miscommunication: With smaller teams, it can be easy for important information to fall through the cracks. Miscommunication between the developer and the publisher can lead to misunderstandings, missed deadlines, and overall dissatisfaction with the final product. Publisher should provide support, where possible, to fill these communication gaps and foster an overall process that works for both publishing and development to ensure collaborative success.
Tips for a Seamless Process
Define Expectations Early: Both publisher and indie developer will have their own expectations throughout the development and publishing process. It’s important to discuss, unify, and establish clear mutually agreed expectations, including deadlines, budget, and scope, while remembering this is a partnership. This will help to ensure that everyone is on the same page and reduce the risk of miscommunication.
Open Communication: Regular check-ins and updates can help keep everyone informed and on track. It is also important to have an open-door policy when it comes to addressing any issues that may arise while remembering to always play your position.
Offer Support: As a publisher, you have the resources and expertise to support indie developers. Offer to provide guidance, mentorship, and support throughout the development process to help them overcome any challenges they may face.
Foster a Collaborative Environment: Encourage collaboration between the developer and the publisher. This can help foster a sense of teamwork and ensure that everyone is working towards a common goal.
Conclusion
Working with indie video game developers can bring a wealth of benefits to your publishing business, but it also comes with its own set of challenges. By being aware of these challenges, mutually establishing unified expectations, and fostering a collaborative environment, you can ensure a smooth and successful partnership that benefits both parties.