In the video game industry, it’s crucial to have a comprehensive marketing strategy that covers
the entire customer journey for the complete lifecycle of a game. A long lead marketing approach is essential for the success of a video game.
Awareness marketing is the first step in this process, followed by performance marketing, and finally, the full funnel of marketing. The combination
of these different marketing tactics helps a video game find its audience and grow its brand.
Awareness marketing involves creating buzz about a video game prior to launch. This can
be done through various channels such as influencer marketing, social media, live events, and
community building. Influencers, streamers, and social media personalities play a crucial role in
spreading the word about the game and creating excitement among potential players. By
collaborating with these key players, video game developers can reach a large and engaged
audience, increasing the game’s visibility and awareness.
Performance marketing is all about driving conversions and sales. This type of marketing uses
data-informed strategies to target users who are more likely to purchase the game. Ad networks,
search engines, and retargeting campaigns are all examples of performance marketing tactics
that help increase conversions. Tracking and analyzing the performance of these campaigns can optimize their strategies and improve results.
Live events are another powerful tool for building awareness and engagement around a video
game. From gaming expos and conventions to launch parties and in-game events, live events
offer a unique opportunity to connect with fans and build a sense of community around the
game. They provide a platform for players to come together, play the game, and connect with
developers, influencers, and other members of the gaming community.
Community building is a critical component of a long lead marketing approach. Fostering a
sense of community around a game can increase engagement, build brand loyalty, and create a supportive environment for players. Community building can be done through social media, forums, in-game events, and other interactive experiences. Creating a community of engaged players can increase word-of-mouth marketing and drive organic growth.
Long lead marketing is crucial for the success of a video game. Awareness marketing, performance marketing, influencer marketing, social media, community building, and live events all play a critical role in the full funnel of marketing, leading to the best foot forward for success. By using a combination of these tactics a video game can find it’s audience, build a brand, and drive conversions, leading to long-term success and growth.