Find Your Audience Before Making Your Game

As a video game developer, finding your target audience is one of the most important steps you can take before you begin development. Your audience will dictate the style, theme, and mechanics of your game, and ultimately determine its success. In this blog, we’ll explore why it’s essential to find your target audience, and how you can go about doing so.

Why Find Your Target Audience?

Knowing who you’re developing your game for will give you a clear understanding of what they want and what they’re looking for in a video game. This information is vital to the success of your project, as it will help you create a game that appeals to your target audience. Understanding your targeting also provides understanding of success in relation to how many players will actually be interested in your game. Knowing your Total Addressable Market (TAM) further validates potential to acquire players into your game.

How to Find Your Target Audience

There are several ways to find your target audience, and they include:

Market research is a process of gathering data about your potential customers and understanding what they want from a video game. You can do this by conducting surveys, focus groups, and other research methods to get a better understanding of your target audience.

Analyze existing games to find your target audience. Look at popular games in your genre and identify the type of players that enjoy playing them. You can also look at the demographics of these players, such as age, gender, and location.

If you’re a gamer yourself, you can use your own personal experience to find your target audience. Think about the games you enjoy playing and who else might enjoy playing them.

Once you’ve found your target audience, you can use this information to develop a game that appeals to them. You can also use this information to market your game to your target audience, making sure you reach your audience.

Conclusion

Finding your target audience is essential to the success of your video game. Knowing who your game is for will help you create a game that appeals to them, and ultimately determine its success. By conducting market research, analyzing existing games, and looking at your own personal experience, you can find your target audience and develop a game that they’ll love.